Brad continues its collaboration with the Opéra de Montréal, unveiling new creations to promote the Fall season’s upcoming operas: Puccini’s Tosca and Rossini’s La Cenerentola. Tosca tells the tale of diva Floria Tosca who, in order to save the man she loves, has to endure the passion of odious police chief Scarpia. La Cenerentola recounts the story of Angelina, who serves as a maid to her step-father and two half-sisters. When Prince Ramiro steps into her life, however, she trades in her broom for a scepter!
The campaign’s television ads were produced in the same vein as the previous campaign “Get In on the Action”: they use the same fun and playful tone, as we watch the core story of each of these operas being transposed into an everyday life setting.