How can Canadian films be appreciated if no one ever sees them? This is the fundamental question posed by Friends of Canadian Films. In close collaboration with partners Gorditos, Shed and Apollo Studios, Brad designed a commercial that redirects codes that are typically seen in blockbusters as a means of piquing interest among a target audience that is often indifferent to Canadian cinema.
The film aims to illustrate the overwhelming dominance of American cinema, and the need for the Canadian public to make room for their own national cinematography. A dedicated site complements the offensive, allowing internet users to easily access Canadian content on the web.