Ahead of its 25th anniversary, Quebec City’s Laurie Raphaël restaurant decided it was time to refresh its image from top to bottom. It did so by offering international gourmet cuisine, positioning the establishment as a new, must-try five-star restaurant in the provincial capital. This shift to modern gastronomy was reflected in the restaurant’s renewed brand identity.
This new identity, realigned with the Vézina family’s values, features a forest environment that embodies their close relationship with the terroir. This unique concept was created to provide Laurie Raphaël’s clientele with an unforgettable dining experience.