Funeral personalization services are becoming increasingly important to people. With such a sensitive subject matter, how can we create a powerful and original ad campaign that not only stands out from numerous competitors, but that also raises awareness about the services and quality that are offered? This is the question Brad considered for Résidence funéraire de Lanaudière.
In a very creative yet extremely respectful print campaign, we reveal uncommon and unique deaths that occurred throughout history. The slogan “Every death is unique” reinforces the message, as well as the company’s offer of personalized funeral services.