The creation of five new brands for the reopening of the prestigious Fairmont The Queen Elizabeth hotel: this was the impressive task with which Brad Atelier was entrusted. After twelve months of construction, Fairmont The Queen Elizabeth officially reopened its doors in July. Brad Atelier was mandated to create the names, branding, brand image, and graphic universe for five new Fairmont The Queen Elizabeth entities: Rosélys restaurant, the Nacarat mixology bar, Kréma Café, the Artisans urban market, and the Colab 3 collaborative space.
For nearly 18 months, the Brad team had the opportunity to work with outstanding clients, both at Fairmont The Queen Elizabeth and at Ivanhoe Cambridge; it was an inspiring and enriching experience dedicated to the creation of the five different universes.
Brad Atelier worked closely with Sid Lee Architecture on this project, to create brand identities that would be in harmony with the new design of each space. Rosélys, Nacarat, and Kréma are now open to the public. The urban market and collaborative space will open later this year.