Brad Content & Performance, a department at Brad that specializes in content creation on social media platforms, has been mandated by Miracle to create a digital campaign to promote their Christmas-themed pop-up bars. These festive pop-up bars recreate the magic of Christmas with original cocktails like their Christmapolitan or their Santa Quila.
The pop-up Christmas bar concept was originally developed in New York City, and was brought to Canada in 2016 by the Apex Beverage Group, the exclusive franchisor for Canada. The campaign uses Quebec traditions to introduce Miracle to the public through a nostalgic spirit that resonates locally. This year, Quebec City and Sherbrooke will be added as host cities, joining the original location on Montreal’s Ontario Street East, and a new location on the rooftop of the William Gray Hotel in Old Montreal.