At the last Zénith Awards ceremony, an annual event held to celebrate the exceptional quality of the work produced by communications specialists in the Québec government, Brad walked away with two awards.
We won a Zénith in the Graphic Concept category, for our campaign Une blessure au travail, ça arrive vite (“A workplace injury can happen quickly”) created for Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST). In this offensive, the Commission wanted to remind 15-19 year-olds of the importance of making sure they are well informed about how to ensure their safety in their workplace, and to do so as soon as they start a job. The campaign included illustrations and slogans, and was presented on Instagram.
We were also recognised with an award in the Communication Campaign over $500,000 category, for Apprendre le français, c’est gratuit et c’est gagnant! (“Learning French: it’s free and it’s a winning proposition!”), a campaign designed for theministère de l’Immigration, de la Diversité et de l’Inclusion. The ministry developed the initiative for this campaign by emphasizing the importance of learning French, and taking into account the specificity of its target audience (which included people from India, Pakistan, Sri Lanka, Bangladesh, China, Maghreb, and Latin America). The strategy included a digital approach, a field offensive, and videos that recount stories of success made possible through learning French.
Established in 1990 by the Forum des communicateurs gouvernementaux, the annual Zénith Awards ceremony highlights the quality of the work of the artisans who produce government communications.