A new business unit dedicated to content creation for social platforms, performance optimization, and interactive ROI strategies, that’s what Brad Content & Performance is all about.
The new division, led by Fabien Loszach, aligns digital strategists, content creators, analysts, and web media planners with a mission to produce original content and ensure campaign performance on a daily basis.
Fabien Loszach was named Vice-President of Interactive Media, and Brad Content & Performance has designated Sophie Giroux Content and Social Media Team Leader. The agency also relies on the talent of Maxime Leclaire, analyst and media planner, Paul Transon for creation, as well as newcomers Noémie Trépanie (ex-DentsuBos, FCB, TP1), interactive account manager, and Christelle Saint-Julien (ex-Frank + Oak, SSENSE), copywriter.
Brad Content & Performance has already taken charge of the daily management of interactive accounts for clients such as Can-Am Spyder, Prevost, Novabus, Vins d’Alsace Québec, J.P. Chenet, Fairmont The Queen Elizabeth, Tourisme Charlevoix, Boutique Attraction, Stationnement de Montréal, and more.