Brad Launches Brad Atelier

February 15, 2016

At a time when digital commerce is on the rise, a brand’s point-of-sale experience is becoming increasingly important in persuading consumers to make a shift in their purchasing behaviour and visit the store. Hence the idea of Brad Atelier — the design, branding and architecture division led by Yvan Côté, creative director at the agency. In an effort to consider a brand’s overall positioning, Brad Atelier will include designers, branding specialists, marketing experts and architects specialized in commercial interior design.