A Stroke of Genius: Fairmont The Queen Elizabeth’s Mystery Suitcase

October 30, 2017

Our client, the Fairmont The Queen Elizabeth hotel, was awarded a Hotelia Award in the “Stroke of Genius” category for their Mystery Suitcase stunt, which we had the opportunity to work on along with Vibrant Marketing.

The award is presented to the hotel that increases its visibility and renown by orchestrating an original, innovative, and highly effective campaign. The jury was impressed by how Fairmont The Queen Elizabeth’s re-opening campaign promoted all of the hotel’s many products to the numerous downtown communities, all while emphasizing Montréal’s cultural richness.

After having been closed for more than a year, Fairmont The Queen Elizabeth has now been transformed, and offers its guests a fresh and completely new hotel experience. In order to promote the hotel’s new restaurants, spa, and redesigned business spaces, Brad worked in collaboration with Vibrant Marketing and the Fairmont’s marketing team, bringing out a giant suitcase on Place Ville Marie’s esplanade. In August 2017, this suitcase was the locus of several activities, contests, tastings, and colourful, energetic shows. Highlights from these multiple events were put together in a video that will be published on Fairmont The Queen Elizabeth’s social networks and on the Fairmont channel, as a means of showcasing Montréal’s dynamism worldwide.

Organized by the Hotel Association of Greater Montreal (AHGM), the Hotelia Awards aim to promote best practices and initiatives in marketing, human resources management, community involvement, eco-responsibility, and hospitality. They also highlight and recognize the excellent work of hotel staff, who ensure the success of Montreal establishments. Projects are evaluated by an independent jury of recognized experts in various fields.

We congratulate our client on this prestigious win!