We are proud to announce that we have won the Cowie account, for one of the largest urban fish and seafood processing plants in Quebec. In addition to its wholesale and distribution activities, the company aims to develop related products, including a range of ready-to-eat products. To achieve their goals, Cowie wants to review its brand image and then proceed with a complete overhaul of its communications tools.
Our mandate is broad and will span several months, covering everything from strategic analysis to the creation of the new brand image through positioning, including the development of packaging for processed products and the creation of a transactional website.
Although the company is relatively unknown elsewhere in Quebec, it is a veritable institution in Granby – a true flagship in the region. Cowie opened in 1985, and quickly became a major player in the wholesale and distribution of seafood products. The company’s 36,000-square-foot Granby-based processing plant has six independent temperature-controlled production rooms and a 4,000-square-foot freezer warehouse, all equipped with specialized mobile facilities to meet the diverse needs of its customers. With sophisticated equipment, flexibility, adaptability, and organizational versatility, in addition to its commitment to respecting the industry’s toughest hygiene standards, Cowie is set to continue meeting its original mission, while it flourishes in related sectors.